Myzerr at Blogworld 2010
Myzerr is excited about unveiling its social networking platform for businesses and online groups to bloggers at Blogworld & New Media Expo 2010.
We see this event as an excellent opportunity to connect with the blogging community.
Myzerr CEO Slade Sherman will be attending the Las Vegas-based expo in October. The event will demonstrate the new ways in which today’s bloggers are reaching and influencing their readers, and Myzerr believes that its community platform will be beneficial to bloggers in providing them with a new innovative way to reward their readership.
Tutorial: How to Edit a Coupon
In our past tutorials, we talked about how to setup a business and how to create a coupon.
This week, we’ll show you how to edit a coupon.
You won’t be able to edit the actual deal of a published coupon, because someone may have already printed it or shared it on Facebook or Twitter.
But you can make a copy of an existing coupon and modify it.
Just keep in mind that customers may try to redeem previously unedited versions, so it’s best that you prepare a customer service response to this.
To edit a coupon:
- Login to your Myzerr account.
- Click on the Business tab. Then click on your business name in the drop-down menu.
- You’ll be taken to your business profile page.
- Find the coupon that you want to edit.
- Click on the ‘Copy’ icon, located at the bottom of the coupon.
- You’ll see all your saved coupon information. You can now edit or use it as a template to create a new coupon.
- When you’re done, click Save & Promote.
- Go back to your business profile page and delete the old coupon.
Do You Want to Save Money While on Holiday?
Unless you’re fantasizing about that holiday in your head, you’ll definitely have to set a budget at some point. We know that it’s not going to be cheap, but your holiday doesn’t have to cost an entire month’s salary and then some.
The biggest secret to saving money on your holiday is something you already know.
Plan in advance. And then plan again.
Most travelers know that the Internet is the best way to do this, as well as get local insider information on your holiday destination. Besides that, there are now more sites and applications devoted to helping you get the best bang out of your holiday budget.
Most of us will at least do a Google for travel reviews: the best places to eat, what tourist attractions you can pass on, where the most central hotel location is. Every traveler knows to be flexible, but going on holiday without a plan is often disastrous, (or fun, if you’re a backpacker).
Even if you’re just going interstate, it pays to plan ahead, especially when you’re going to an unfamiliar place and don’t have the convenience of your home computer and printer.
And if you’re an international visitor, why cart around a pile of guidebooks? Visitor’s centers are great if you’re already in the area, but you don’t really want to waste your valuable holiday time.
This is where you whip out your secret planning weapon in advance: the Internet.
There are heaps of deals and discounts out there, specifically for your travel destination of choice. And most of them might not even be available in coupon brochures, so why miss out just because you didn’t plan online?
1. Check out online groups that specifically cater to the locals.
These groups will pick up on activities that the guidebooks might not, and they often advertise deals too. Melbourne Deals caters for locals wanting to make the best of their city. Why shouldn’t a savvy tourist benefit too?
2. Use your phone!
Your smartphone is your best travel buddy and so are the free Wi-Fi hotspots that are popping up everywhere. Check out sites like Myzerr, which have a useful iPhone app you can use to locate discounts in your area and then download a coupon to show-n-save.
3. Plan in advance. But plan smart so you can travel with convenience.
Don’t carry around stacks of guidebooks and coupon brochures. You don’t need and won’t use half of it. If you follow the above, you’d have planned enough not to miss out, but yet still have the flexibility to go with whatever your holiday throws your way.
Tutorial: How to Post a Coupon on Myzerr
In the previous tutorial, we talked about how to setup your business account. Once your account is created, you can start posting a coupon.
Log in to Myzerr, put your cursor over the Business tab on top of the page and select your business in the drop down list. Click the Create Coupon button on the top right. You will be taken to the coupon creation page.
There are 2 coupon previews: Printed and Mobile (for the iPhone), located right of the page. You may type in coupon details and view the previews in the same window.
- Select the type of coupon that you want to promote: Physical or Internet.
- Select Physical if you want customers to print and redeem the coupon at your business premises.
- Select Internet if you have a web-store and want to provide an online coupon. Click here for instructions on this option.
- Enter a Coupon Title.
- You can change the category and sub-category for your coupon, if they are different to what you selected in the Business stage. You may also edit your image.
- Click the Highlight Box menu. A drop-down menu will appear. Select the type of discount or deal that you are offering. Beneath the drop-down menu, you can type in the specific discount percentage offered or saved.
- Click on the Average Saving menu. Select the range of the monetary discount.
- In the Summary box, type in a brief coupon summary, e.g. 2 for 1 going fast!
- In the Coupon Detail box, type in any further information about the discount.
- In the Terms and conditions box, type in the limitations of your offer, e.g. for single use only.
- Set the expiry date of your coupon.
10. Click on Add Address to add your business address to the coupon. A pop-up window will appear for you to fill in your details.
11. Click on Promote For to select a category for coupon promotion.
- All offers the coupon to anyone who sees it.
- Myzerr Member offers the coupon to Myzerr users only.
- Myzerr Group allows you to select specific groups to offer the coupon to. If you choose Myzerr Group, the Select Groups option will appear. Type in the group names.
12. Type in the maximum times that the coupon can be downloaded. Then type in any Related Tags for your coupon, e.g. café, coffee.
Scroll up to view the Printed and Mobile coupon preview. You cannot go back to edit your coupon, so ensure you have included all necessary information.
When you are satisfied, click Save & Promote.
Petrol Stations Pump Up Using Social Media Marketing
Petrol stations and social media may not be a common pairing, but when used appropriately, social media marketing is capable of raising brand awareness for any business. As the US-based company Murphy Gas shows, there’s no reason why any business could not follow a social media strategy. There are free online platforms like Myzerr to help your business do this, featuring innovative technology like the Myzerr iPhone app.
Smart social media marketing pays for brand recognition, as Murphy USA has discovered. The US-based petrol company has about 1,100 service stations/convenience stores nationally. It provides an iPhone/iPad/Android app that offers up-to-the-minute gas prices for its stations and those of surrounding competitors; a text-messaging service that warns subscribers a few hours before prices go up; mobile coupons for petrol; and a check-in service via Whrrl that gives people a chance to win $50 in free petrol.
With average petrol prices in Australia and the US predicted to keep rising, customers more than ever are searching for a way to save money on the essentials. In March 2010, figures from the Australian Institute of Petroleum also show the price of a litre of unleaded fuel rose 6 cents over a fortnight, the biggest increase in more than a year.
For more, read Petrol prices to keep rising
The competition for customers is fierce. Any advantage to draw their dollar vote should not be wasted. Well-known petrol brands such as Caltex and Shell are acutely aware of this and their partnerships with supermarket chains – Safeway and Coles respectively – demonstrates an aggressive bid for the consumer vote.
The strategy is simple: buy groceries and get a discount on petrol using the shopping docket. Food and petrol are pretty much essential to most customers in their daily lives, so this strategy ensures that customers draw an immediate connection. In the US, Murphy Gas puts itself in direct competition with more well-known brands, just by giving customers what they want, no hidden disclaimers. That’s how the best social media strategies work.
And that’s how online platforms can help. Your business can set up a discount coupon or loyalty program through Myzerr with no third-party costs. The company also offers the Myzerr iPhone app which allows your customers to download discount coupons to their phone.
The loyalty/discount program is not limited to petrol stations but is open to all types of businesses who want to reward their favourite customers. Do something different from your competitors and get a first mover advantage by setting up a group on Myzerr today!
Read more about Murphy USA: Murphy Oil Pumps Up Social, Digital Media at the Station
The Australian Institute of Petroleum: Facts about prices
Introduction: What is the Myzerr Group Toolbox?
When you have created your group, you’ll have unlimited access to the Myzerr Group Toolbox and all its wonderful widgets and statistical tools.
You’re in total control, as only group moderators have access to these.
This introduction will guide you through the group tools available. Don’t forget to check back for future videos and tutorials to guide you through each of the menu options.
Watch the video for a quick demo and explanation of the toolbox.
To access Group Tools Menu:
- Click on Groups, located at the top of the page. Then click on the name of your group. You’ll be directed to your group profile page.
- Click on Group Tools, located at to the left of the page. Remember, you’ll only see this if you’re the group administrator.
- Once you’re in the Group Tools menu, you can access a range of options.
- Group Tools
- Coupon Rewards For My Group
- Invite businesses in your network
- Add Coupons
- View Coupons
- Featured Coupons
- Featured Businesses
- Add Existing Coupons
- Expired Coupons
- Manage My Members
- Message Members
- Notify My Group
- Invite People
- Edit My Members
- Group Income (Coming Soon)
- Ad settings
- Sponsor Settings
- Sponsor Us Setting
- Group Settings
- Editing My Group
- Themes: to change the theme and background of your group.
- Coming soon:
- Events
- Image Gallery (to allow editing of images within your group)
- Add Ons
- Buttons
- Widgets
- Statistics
Add businesses from PDF.
This is useful if you’ve physically invited local businesses to provide discounts to your group.
You can invite and manage businesses to provide benefits for your group. Get immediate deals for your group, by adding existing coupons in the Myzerr network. Provides a list of expired coupons previously offered to your group, so you can re-approach the businesses.
Here’s where you can manage your online advertising options.
These handy features will help you to promote your group to businesses.
Tutorial: How to Setup your Business on Myzerr
Follow these easy steps to setup your business and create a coupon in about 5 minutes!
- Go to the Myzerr homepage at www.myzerr.com.
Click Get your business on Myzerr located on the right of the page. You will be directed to Local Business Marketing & Promotion.
- Type in your business name and deal summary.
Try to write 1-2 sentences describing your business and then 2-3 sentences describing what type of discount you’re offering, e.g. 50% off or 2-for-1.
Click Create My Coupon Now.
1. You will be directed to the Setup your Business page.
- Type in your username, password, business name, email address, first name and last name.
2. Scroll down the page to view Your business details.
- From the drop-down menu, select your business category.
- If necessary, select a subcategory from the drop-down menu on the right.
- Click on the box titled I’m an authorized representative of this business. By selecting this box, you are authorizing yourself as an official representative of the business.
- Type in the verification code. These are the blue letters. Click Next, located at the bottom-right of the page.
3. You will see Tell us a little about your business.
- Type in your full name and job title.
- Type in keyword tags to help users searching for your type of business, e.g. café, coffee, food.
- Type in a description of your business to act as your business profile. You have 1000 characters.
This will appear on your business profile’s public page, so ensure that customers see what you want them to know about your business.
- Type in your business contact email, website, address and phone number.
- Click Upload company logo to upload a 132×132 image of your business logo from the web or your computer. You may only upload GIF, JPG or PNG files.
- A pop-up box will appear: Upload Business Image.
- When you have selected your image, you can adjust its size.
- Click Submit when you’re done. A prompt window will appear stating that your image has been successfully saved. Click Close.
When you are satisfied, click Save & Next, located at the bottom-right of the page. A popup window will appear stating that your business profile has been successfully created.
You may only edit when you have finished all 3 stages.
Arts & Crafts Supplies Discounts and Selling Tips
Maybe you’re an artist looking to keep costs down on your crafts, or you want to recommend a promo from your favorite supplies store. Maybe you sell craft supplies, tutorials or patterns and don’t know how to promote your business.
The market for arts & crafts supplies is extremely competitive, especially with the number of online sellers competing with each other on the best price point. It’s absolutely necessary to give your business as much promotional exposure as possible. Online platforms like Myzerr can help you reach your intended audience.
If you’re an arts & crafts hobbyist, you already know about sites like Etsy and ArtFire as online platforms to distribute and display arts & crafts products. And you probably already know that crafts supplies aren’t cheap.
Here’s the secret: never pay retail price. Get a deal wherever you can. But where can you source these discounts?
Consider groups like Arts n Crafts Supplies Discounts. This group is intended for all craft-makers, hobbyists and sellers both. Businesses are also allowed to join and promote your products to the group members.
The purpose of this group is to:
• Find fellow artists discounts on crafts supplies.
• Help supplies sellers to promote their discount deals.
• Allow sellers to identify what products or discounts potential customers like.
Here are some examples of the discounts available to group members:
Save 50% on Sunshine & Shadow Fat Quarter Assortment fabrics
Stitched in Time by A. Paulson
Top 3 Tips for Supplies Sellers
• Price your products and shipping fees strategically.
Check your competitors’ price points and see how yours compare. Know your specific market so that you can price accordingly, whether for higher-end product or mid-range.
• Actively promote your online shop.
Customers won’t just come to you! Include your shop URL in your email signature and exchange links with quality sites that are related but not direct competitors.
• Think like your customer.
Evaluate every promotional item or discount that you offer from your customers’ point of view. Would you want it?
Also, try looking at and buying products from your shop so that you fully understand the customer experience.
Click here to register your business and start promoting your discounts online.
Business Tools Update: Promote internationally with new coupon creation option
Myzerr.com has added a new business tool that allows businesses to promote discount coupons internationally.
This new coupon setting allows businesses to choose the specific countries that they want to provide coupons to.
Instructions:
If you don’t have a business profile on Myzerr:
- Click here to begin creating your coupon. You will be prompted to enter your business details.
- You will be directed to the Set up your Coupon page.
- Follow Steps 3-5 below.
If you already have a business profile,
- Go to your profile page. Click on the ‘Business’ tab located in the top-left of the screen and select your business.
- On your business profile page, click on Create Coupon.
- In the Setup your Coupon page, select “Internet” if you have an online business.
Scroll down the page to view the “Available in” buttons. 
- Choose “All Countries” to make your coupon available in all countries.
- Or choose “Select Countries” to pick your countries manually.
A pop-up box will appear displaying all available countries.
5 Reasons Why Mobile Marketing Sells & Keeps Selling More
The growing popularity of smartphones has provided for consumers becoming more receptive to mobile marketing. Location-based mobile marketing capitalizes on this by providing a convenient and easy way for customers to find businesses that they want.
The ability to make the message relevant to the user, when and where they want it, is extremely important. The most popular interests among consumers are groceries 68%, restaurants 64% and fast food restaurants 58%, according to the Q1 2010 Smartphone Intelligence survey by Kantar Media’s Compete.
However, mobile marketing, especially SMS marketing can become a form of spam to customers. Opt-in mobile marketing should be an unobtrusive method of reaching consumers. Platforms like Myzerr.com ensure that your business promotions don’t end up spamming your consumers. The innovative Myzerr iPhone app allows them to control their coupon viewing, so you won’t breed any annoyance.
Incorporating location with promotional marketing is extremely effective, if done properly. Not only is it convenient for your customers, but it will continue to build on their relationship with your business.
So just how can discount coupon mobile marketing reap big rewards for your business?
1. A growing audience
- More people are becoming smartphone users.
- Overall interest in mobile marketing programs increased with ‘somewhat interested’ consumers growing by 2 share points (plus 8%) to 28% of all respondents, according to Placecast’s July 2009 Harris Interactive survey.
2. People and their phones are inseparable.
- Almost 1/3 of smartphone users who search for local businesses via mobile end up visiting or calling the location, according to the Q1 2010 Smartphone Intelligence survey.
- Approximately one in three Android and iPhone owners discovered at least 2 new businesses in the first quarter as a result of using the local search applications on their phone.
3. It brings in customer traffic.
- 4 out of 5 people reported using their mobile while they shop, with mobile shoppers skewing male, according to InsightExpress’s June 2010 Digital Consumer Portrait study.
4. It attracts people to your business and continues to build on this awareness.
- Men aged 25-34 are the biggest group using their phones to assist them when shopping. Men are also inclined to hunt for coupon options, with 51% preferring to find coupons themselves via an application.
5. It continually engages customers with your brand.
- 42% of the age group 18-34 are ‘somewhat interested’ in mobile marketing.
- Interest levels between men and women are equal overall, but in the age group 45-54, women show markedly more interest: 26% of women compared to 16% men.
Click here to sign up to Myzerr.com and start promoting your business online today!
To learn more about location-based marketing, check out these other articles:
Why location-based coupon advertising won’t work in its current form
http://www.mobileinc.co.uk/2009/12/why-location-based-couponingadvertising-wont-work-in-its-current-form/
Local search driving foot traffic for businesses
http://www.mobilemarketer.com/cms/news/research/6767.html
Who is today’s mobile shopper—and why it’s not her
http://www.mobilemarketer.com/cms/news/commerce/6751.html
How is Social Media Working for Small Businesses?
Social media works for businesses. It’s just a matter of when.
With the effects of the global financial crisis still rippling throughout many economies worldwide, small businesses more than any other operation, have had to be more financially conscious than ever. But they’ve found the perfect solution to keep reaching and engaging new and existing consumers.
That solution is social media.
In the United States, small businesses have been building their bases online for a fraction of their previous marketing and advertising budgets.
Social media adoption by small businesses has doubled from 12% to 24% in the last year, according to the third wave of the Small Business Success Index (SBSI) sponsored by Network Solutions and the Centre for Excellence in Service at the University of Maryland’s Smith School of Business.
The SBSI found that nearly one out of five small business owners are actively using social media in their business. Small businesses are increasingly investing in social media applications including blogs, Facebook and LinkedIn profiles.
The expanding influence of social media allows small businesses to realize their creative marketing potential online. Innovative platforms like Myzerr.com allow small businesses to effectively create, promote and distribute discount coupons through Facebook and Twitter.
A social media presence means that small businesses are no longer limited by high-entry costs when it comes to reaching an unlimited audience. Online avenues like Myzerr.com give small businesses the chance to develop their social media presence for no cost and low risk.
Click here to sign up to Myzerr.com and start promoting your business with social media.
Key Social Media Usage Highlights (From the SBSI™)
- 75% surveyed have a company page on a social networking site
- 61% use social media for identifying and attracting new customers
- 57% have built a network through a site like LinkedIn®
- 45% expect social media to be profitable in the next twelve months
Top Small Business Concerns with Social Media (From the SBSI™)
- 50% of small business social media users say it takes more time than expected.
- Another 17% express that social media gives people a chance to criticize their business on the Internet.
- Only 6% feel that social media use has hurt the image of the business more than helped it.
Despite the time it takes to develop a desirable social media presence, the growing influence of platforms like Facebook and Twitter provide definite cause for small businesses to seriously consider how to capitalize on the growing marketing potential that social media can offer.
Click here to sign up to Myzerr.com and start promoting your business with social media.
To read the full article from the University of Maryland’s Smith School of Business, click the link: Social Media Adoption By U.S. Small Businesses Doubles Since 2009
- Myzerr at Tech23
- 5 Reasons Why Mobile Marketing Sells & Keeps Selling More
- Business Tools Update: Promote internationally with new coupon creation option
- Should You Provide A Discount Or Internet Coupon?
- Win a free Apple iPad in our iPad Giveaway Competition
- 6 Top Tips To Set Up A Rewards Program
- Myzerr at Blogworld 2010
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